At the EU “Telling the story” conference, organized by the European Commission to improve communication of the EU Structural and Investment Funds, the WWF Baltic Sea Farmer of the Year project won the CAP Communication Award, in the category of “Communications to Stakeholders.”
The WWF Baltic Sea Farmer of the Year Award is an annual competition intended to inspire farmers from around the Baltic region to take an active part in combatting eutrophication – nutrient pollution – which is the single most important threat to the sea’s health. This award was created in 2009 by WWF in partnership with farmers’ organisations from across the region to move farmers to more Baltic-friendly farming by providing excellent examples that others can learn from.
“Farmers are at the forefront of this project. The awards recognise and promote Baltic-friendly farmers who are leading the way to reduce runoff from their farms into the Baltic Sea,” said the jury of the EU CAP Communications Awards 2013.
“It’s a great honour for WWF to have received this prize, as it highlights the important role farmers play in protecting the Baltic Sea,” says Ottilia Thoreson, Manager of the WWF Baltic Ecoregion Programme. “The thirty-two ambassadors for sustainable farming that have won the award so far have helped showcase and multiply their good practices to others, proving that farmers and businesses within the agriculture sector can take measures into their own hands to protect the Baltic Sea.”
The annual CAP Communication Awards aims to showcase the very best communication projects related to the Common Agricultural Policy. The 2013 nominees were pre-selected by an independent jury and presented their projects to an international audience of more than 400 communication and CAP experts at the Awards Ceremony in Brussels on 9th December 2013. This expert audience voted for the first, second and third prize in the three award categories; Communication to Stakeholders, Innovative Communications and Communication to the Public.
For more information, contact:
Ottilia Thoreson, Manager WWF Baltic Ecoregion Programme
firstname.lastname@example.org; tel: +46-8-624 74 15